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Deliveroo Photo Requirements and Hero Image Size

Deliveroo changed its item photo minimum in 2026 and now bans AI-generated images. Here are the current sizes, the content rules, and the reasons Deliveroo rejects photos.

  • Hero image 1920 x 1080 px, item photo 1200 x 675 px, JPEG up to 8 MB
  • The rejection reasons Deliveroo lists, each with a fix
  • Upload steps for item photos and hero images

Updated October 2026

On this page

The short version

Item photos: at least 1200 x 675 pixels, landscape, JPEG, up to 8 MB. The app shows them as 1:1 squares.

Hero image: at least 1920 x 1080 pixels, with at least 5 different dishes. It must work at 16:9 and at 3:2.

The usual problem: the dish fills the landscape frame edge to edge, so the square crop cuts it off. Center the dish and leave space on every side.

Deliveroo hero image size

Deliveroo hero images must be at least 1920 x 1080 pixels, and menu item photos must be at least 1200 x 675 pixels (the item minimum was 1200 x 800 until at least April 2026).

The hero image must work in two layouts: the current 16:9 layout and the new 3:2 Store Page layout. So keep the food centered and keep key details away from the edges.

Show at least 5 different dishes. Let the dishes fill most of the frame with a small margin. Avoid text-heavy graphics, large logos and watermarks.

The Deliveroo team reviews each hero image after you publish it. You can also schedule several hero images by time of day or day of the week.

Deliveroo photo specifications as of October 2026

RequirementDeliveroo specification
Item photo minimum1200 x 675 px (1200 x 800 until at least April 2026)
Item photo shapeUpload landscape. The app crops item photos to a 1:1 square.
File formatJPEG only in Menu Manager
Maximum file size8 MB per item image
Hero image minimum1920 x 1080 px, landscape
Hero image layoutMust work at 16:9 and in the new 3:2 Store Page layout
Hero image contentAt least 5 different dishes
Menu API (POS partners)JPEG or PNG, 1920 x 1080 px at 16:9. Cover photo up to 18 MB.

Specs checked against Deliveroo Partner Help and the Deliveroo Menu API guidelines in October 2026.

What changed in 2026

The item photo minimum dropped from 1200 x 800 pixels to 1200 x 675 pixels. The old number was still live in April 2026.

The January 2026 version said Deliveroo could not accept PNG, TIFF or PSD files. The current version simply says JPEG.

The current version adds an 8 MB file limit, an automated quality check, and a ban on AI-generated images.

Deliveroo gives no aspect ratio for item photos. It says to upload landscape and that the app crops to 1:1.

Deliveroo content rules

  • Put one dish in the center of the photo. Show its ingredients clearly.
  • Use a simple, clean background.
  • Use natural light. Avoid reflections and dark shadows.
  • No hands, faces, text or watermarks. No raw ingredients placed around the dish.
  • No collages and no heavily edited photos.
  • Keep the whole dish in frame and in focus, with no visible grain.
  • Leave space around the dish. The app crops item photos to 1:1.
  • Shoot stacked items such as burgers, sandwiches, cakes and drinks from the side, at about 45 degrees.
  • No AI-generated images. Use real photos of the food you sell.
  • Use photos you own the rights to. No images from stock sites or search engines without rights.
  • Name each file after the dish.

Rejection reasons and fixes

Each item photo goes through an automated quality check. The check approves the photo, rejects it with a reason, or sends it to a person. Some issues can be fixed with an optional automatic enhancement. Then you save and publish.

Cluttered background

Move the plate to a plain surface. Clear away bottles, menus and other dishes.

Blurry image

Steady the phone and tap the food to focus. If the original is soft, reshoot it.

Poor colour saturation

Correct the white balance so the food looks true to life. Do not push the colours too far.

Ingredients instead of the dish

Photograph the finished dish as the customer receives it, not the raw ingredients.

A person in the image

Crop out hands and faces. If the crop cuts into the dish, take a new photo.

Obvious signs of editing

Keep edits light. Fix light and crop, but leave the food as it really looks.

Poor lighting

Shoot near a window in soft daylight. Avoid hard overhead light that hides the food in shadow.

Text or overlays

Remove prices, captions, logos and badges. Keep that information in the menu fields.

Poor framing

Center the dish and let it fill most of the frame. Keep the whole item visible.

Dish lost in the 1:1 crop

Leave space on every side so a square crop still shows the full dish.

Edit a photo when it is sharp and only the light, colour or crop is wrong. Reshoot it when it is blurry, shows a person, or the dish no longer fits a square crop.

How to upload photos to Deliveroo

Item photos

  1. In Partner Hub, open Menu Manager.
  2. Click Edit menu.
  3. Click the menu item.
  4. Select Upload photo.
  5. Click Save, then Publish.

Hero image

  1. In Menu Manager, click Edit menu.
  2. Click the image icon at the top of the menu.
  3. Select Upload photo.
  4. Click Save, then Publish.
  5. The Deliveroo team reviews it.

Partners on a POS integration send images through their integrator, using the Menu API rules.

Professional photography on Deliveroo

Uploading your own photos is free.

Deliveroo does not offer a free shoot. In December 2024 its photography page listed paid packages from the partner SmartShoot, from 15 to 125 images. Images arrived about 48 hours after the shoot.

That page now redirects to a growth tools page that still lists professional photography.

One photo set, every platform

Keep a set of large landscape originals that your restaurant owns. Crop a fresh copy for each app instead of reusing one export everywhere.

Selling on Just Eat in the UK too? Just Eat asks for 4:3 dish photos. See the Just Eat photo requirements, and compare every app in the delivery platform photo requirements table.

Want to test a file before you upload? Run it through the free photo requirements checker.

Sources

Frequently asked questions

Deliveroo item photos must be at least 1200 x 675 pixels, JPEG, and up to 8 MB. Upload them in landscape. The app crops item photos to a 1:1 square, so leave space around the dish.

A Deliveroo hero image must be at least 1920 x 1080 pixels, landscape. It must work in the current 16:9 layout and in the new 3:2 Store Page layout, and it must show at least 5 different dishes.

Yes. The item photo minimum was 1200 x 800 pixels until at least April 2026. The current help article says 1200 x 675 pixels.

Not in Menu Manager. Deliveroo asks for JPEG files there. Partners who send menus through the Deliveroo Menu API can use JPEG or PNG.

No. Deliveroo says AI-generated images are not permitted. It wants real photos of the food you sell.

Deliveroo does not give a time. Item photos go through an automated quality check that approves, rejects with a reason, or sends the photo to a person. The Deliveroo team reviews hero images after you publish them.

Uploading your own photos is free. Professional shoots were paid packages through the partner SmartShoot, according to the December 2024 Deliveroo photography page. We found no free shoot offer.

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